Ad-supported games specialist says iPhone games are the most popular among its 18 to 34 year-old user base
Greystripe says iPhone users are becoming an important part of its mobile game ad network.
iPhone games are the most popular among its 18 to 34 year-old user base, with 48 per cent of all its iPhone customers falling within that demographic.
The company says this is good news for its advertisers, with 80 per cent having attended college and 46 per cent earning more than $78,000 a year.
Greystripe says 75 per cent of the iPhone game players it tracks access the mobile web at least once a day, while 66 per cent use it more than once a day.
For more details from the report, including the handset preference for gamers, gender distribution and top 20 downloaded games,
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