LONDON — You don’t need a crystal ball, seer stone, scrying pool or any other spooky stuff to guess what one of the most talked-about design projects of 2010 will be. The tech blogs have been buzzing about it for months. It’s the iSlate, iTablet, iProd, Magic Slate, or whatever else Apple finally decides to call its new tablet computer.
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Steve Jobs, chief executive officer of Apple, held the iPhone in San Francisco in 2007.
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Fuseproject
One Laptop Per Child showed how cute a small version of the laptop could be when it unveiled the first prototype of its XO machine in 2005. Pictured is the latest prototype, the XO-3.
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Nissan Leaf’s digital meter. The zero-emissions vehicle is slated for launch in 2010.
Herzog & de Meuron
VitraHaus, a model modern house by the architects Herzog & de Meuron, which is slated to open at Vitra’s headquarters in Weil am Rhein, Germany in 2010.
What’s happened since? Not only has Apple sold tens of millions of iPhones, it has pulled off a stunningly successful exercise in design democracy whereby thousands of D.I.Y. designers have developed applications, or programs, for them. Some 100,000 “apps” have been invented, and more than two billion downloaded from Apple’s App Store. What’s almost more impressive is that Apple has achieved this despite its own history — and instincts — as the consummate corporate control freak.
Mr. Jobs is expected to show off the iSlate (as we’ll call it, if only because that’s the latest rumor) in San Francisco later this month. If the bloggers are right, it will hit the stores in March. At the risk of party-pooping, we should note that not every new Apple product has been a hit. Remember the Newton PDA? Or the G4 Cube computer? But if the iSlate is another of the company’s successes, it promises to have as much impact as the iPhone, if not more.
It’s that tantalizing possibility of “more” that puts it on the top of the design agenda for 2010. There are other contenders, despite the recession. The automotive industry will discover whether its investment in electric cars has paid off when the Nissan LEAF and other zero-emissions vehicles go on sale. Vitra, the Swiss furniture group, will experiment with new ways of designing the home in the VitraHaus, a model modern house built by the architects Herzog & de Meuron at Vitra’s headquarters in Weil am Rhein, Germany. And a proposal to help consumers monitor their environmental impact by introducing a global system of identifying the carbon and water footprints of products and their packaging is to be discussed at the World Economic Forum’s annual meeting in Davos, Switzerland, later this month.
Even so, the iSlate is particularly interesting, not only because of that promise of “more,” but because it sums up so much of what’s happening in design now.
The iSlate would probably be successful simply by dint of being Apple’s first tablet computer. Ever since the non-profit organization One Laptop Per Child showed how cute a small version of the laptop could be when it unveiled the first prototype of its XO machine in 2005, tablet computers have been one of the fastest growing areas of the computer market. That wasn’t OLPC’s intention. Fuseproject, the San Francisco design group that develops its hardware, reduced the computer’s size in the hope of making it cheap enough for developing countries to buy for their schools. Spawning a profitable new product category for the I.T. industry wasn’t part of the idealistic agenda.
Accidental though it was, consumers have leapt at the chance to buy computers that are not only smaller than laptops, but lighter and cheaper too. Apple may be a late entrant to the market, but there is no reason to believe that its designers won’t be able to replicate their past success at battling against the laws of physics to produce a tablet that’s sleeker, lighter and generally hotter than anyone else’s, so much so that people will be willing to pay more for it.
The outcome of that battle will be even more important when it comes to the “more” element of the iSlate. Like many new digital devices, it will combine several products in one. An extreme example is the iPhone. It fulfills the functions of dozens of products including a watch, diary, alarm clock, barometer, satellite navigation system, Internet browser, dictionary, DVD player and MP3 player as well as a phone, and that’s before we come on to those 100,000 apps. The iSlate will do lots of that stuff too, as well as basic computing. Critically it will also act as an electronic reader, like Amazon’s Kindle and Sony’s Reader.
Many people like their e-readers (not least because they save them from having to haul around books, newspapers and magazines) but I’ve yet to meet anyone who loves them. That’s the key. If a really great e-reader appeared, the market would explode. The e-reader is waiting for a killer product, just as the MP3 player was before Apple’s iPod. Apple didn’t invent the MP3 player, it made such a sexy one that many more people wanted to buy it. That’s what it is promising to do again.
If it comes through, demand for electronic books, newspapers and magazines should soar. This will create an exciting design challenge for their publishers to develop seductive ways of presenting their content on e-readers. In theory, e-newspapers could combine the convenience of the printed product with the dynamism of their Web sites. And e-magazines should be more visually compelling with higher resolution images than their Web versions. As well as helping publishers to tackle the thorny problem of how to make money from the Internet, it could enable them to create dazzling new e-media.
That’s why an important element of the iSlate will be another contemporary design essential — a great service design concept. For the iPod, that’s the iTunes music store, and for the iPhone, the App Store. The iSlate’s equivalent will be a fun, simple system with which we can download e-content.
There is, of course, another increasingly important area of design where Apple has fared less well — sustainability. Will it do better with the iSlate? Hopefully we’ll find out soon.
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