Thursday, March 18, 2010

Swiping it on the iPhone

Third-party app manufacturer for iPhone, Morphie will be uncovering its credit card reader for the cult-device iPhone at the upcoming 2010 Consumer Electronics Show. This app would mark the add-on manufacter’s foray into the high-potential market of mobile payment systems. Morphie, has already developed accessories for the iPhone and iPhone along with battery add-ons.

Named as the “Credit Card Reader”, the application will be complemented with a processing application from a third party and would facilitate in credit card payments for iPhone users. Though the details of the app are yet to be known, industry watchers opine that the success of it would depend on its pricing and design. Additional details about the application will be unearthed at the CES 2010, which will be kicked off in Las Vegas, US.

The application would be pitched right against its competing app Square. Square, which is being developed by Jack Dorsey, who also co-founded Twitter, was the first known mobile phone payment system for iPhone and devices running on the Android Platform.

The credit card reader from Morphie would be making use of wireless connectivity of the iPhone device to help users to manage their credit card sales from any connected place. The app will be cased into a special casing developed for the iPhone.



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